Understand corporate strategy by learning about the consulting profession

Résumé de la formation

The course aims to present the most advanced techniques in the field of corporate strategy today and to allow doctoral students who do not speak French to make it their profession if they wish.

The aim is not to limit corporate strategy to a purely academic field but to place it in a broader context: that of the market, its actors and stakeholders. On the other hand, knowing the strong needs of doctoral students for concrete support concerning their professional choices and the feasibility of their project, I chose to include the theme of employment in this sector of strategy so that each interested participant can concretely set up his recruitment process after the thesis if he wishes. If his project is different, he will nevertheless be able to apply the techniques presented to his own professional project.

Programme

Module 1 : Understanding the fundamentals of corporate strategy and its actors

• Definition of corporate strategy
• Importance of business strategy today
• Resources for building competence in business strategy
• Presentation of the most classical strategic analysis frameworks
• How to build your strategic analysis frameworks
• Understand why consulting is the most direct way to work on corporate strategy today
• Discover the consulting market
• Analyze the added value of a strategic mission
• The concrete work of a corporate strategist
• Typical career paths and salaries
• Segmentation of strategic activities

Objectifs : 

•  Understanding business strategy
• Understand business consulting
• Have the concrete and field information to make an informed decision to start a business
• Understand the impact of corporate strategy on all jobs

 Module 2 : Learn about corporate strategy by practicing strategic case studies

• Understand the objectives of strategic case studies
• Knowing the typology of case studies
• How to start a strategic analysis
• Building your analysis helicopter view
• What to remember when you have forgotten everything about strategy
• Successfully framing a strategic case
• Succeeding in the quantitative part of strategic analysis
• Asking the right questions to solve a strategic problem
• Putting into practice several concrete case studies

Objectifs : 

• Understand what the client is looking for in a strategic case study
• To be able to increase one’s competence in solving strategic problems in all their dimensions
• Learn how to structure a strategic analysis
• Master the use of quantitative data
• Practicing business strategy case studies

Module 3: Communicating like a strategy consultant, theory and practice

• Shifting the paradigm to communicate using the storyline technique
• How to build the formal communication of a strategic analysis
• Framing the message at the global level
• Detailing the content in a structured way
• Make the numbers speak for themselves
• Choosing the most appropriate graphic representations for your message
• Applying the storyline technique to job interviews
• How to build an effective storyline step by step
  • How to structure your resume in a professional way to feed your storyline
  • How to turn your cover letter into a real preparation asset
  • How to organize your preparation schedule to reach the highest level of competitiveness
  • Step-by-step practice on your storyline
  • Anticipating the 40 key questions to answer them competitively

 Objectifs :

• Clearly understand what the storyline communication technique provides
• To master the different steps in the development of a strategic communication
• Apply the technique to a concrete situation that concerns all PhD students: the job interview

 Module 4: Working in corporate strategy after your PhD

• Understand the specifics of the recruitment process for consulting firms, internal consulting and corporate strategy positions
• Know the key recruitment figures
• Anticipate the workload necessary for a serious preparation
• Targeting your companies
• Anticipate a preparation schedule
• Identify effective preparation tools, from the most theoretical to the most practical
• Set up an optimized process to be invited for a job interview

Objectifs : 

• Understand the selectivity of this process and the workload involved
• Understand what recruiters are looking for during interviews
• To be able to organize your recruitment process in order to be invited to consultancies
• Integrate the specificities of doctoral profiles in the recruitment process

Formateurs et formatrices

Victor Haïm Mamou

Informations pratiques

• Email (contact pédagogique): mamou.victor@gmail.com
• Dates prévisionnelles : 27, 28 et 29 Mars 2023 et 3, 4 et 5 Juillet 2023
• Lieu : A distance
• Durée : 3 jours
• Pré-requis : Aucun
• Public visé : Tous doctorants
• Effectif maximum : 15